Find out why there is overlap in your datasets from quarter to quarter, and how it proves the predictions are working
Overlap from quarter to quarter is normal and shows that the predictive model is working.
Even though 60-80% of people carry over, our predictive model is consistently identifying the highest possible number of deals with the smallest possible volume... which ultimately is the goal.
When the predictions were originally run (way way back), we found the predictions were most often NOT ‘new’ people, it was predicting many of the same individuals with only a small portion rotating in and out each quarter, it seemed to be exceptionally good at picking out people that are building up distressors over time, distressors and indications so small we’d never been able to stack or filter for them without AI. It turned out roughly 60-80% of the AI predictions were carried over each quarter. When we forced the AI to swap out previously predicted targets for new ones the results plummeted horrifically. Like really really bad. And when we let the AI do it’s thing, it’s results were incredible...
Consistently hitting these people with various marketing channels month after month is key to being top of mind when they are ready to make the choice to sell.
That being said, we know our clients want some fresh, new leads to market to as well. Every quarter we aim to have 20-30% "new" targets each quarter for you to market to.